A 100-DAY ROADMAP TO RESULTS

From making
content to making
content work.

You know how to make great content.
Now, explore what makes it matter.

100 days. 5 phases. A work in progress, shared with you.

A ROADMAPFOR VIDEO PRODUCERSAND CREATIVE AGENCY OWNERS
Render to Results: The 100-Day Roadmap, Beta Version
FREE
53-PAGE PDF
LESS GUESSING.
MORE LEARNING BY DOING.
LEARNBUILDPUBLISHMEASUREADJUST
01 / WHO IT’S FOR

VIDEO PRODUCERS
+ CREATIVE AGENCY OWNERS

The craft got you here.
What gets you further?

01

Great work. Little impact.

You can nail the brief, impress the client, and still have no meaningful business result to point to.

02

More than an order-taker.

Executing what the client asks for is comfortable. The harder question is whether it’s actually what they need.

03

AI is changing where the value lives.

As production gets faster and cheaper, the opportunity may be to move upstream into strategy, judgment, audience, and outcomes.

04

More work isn’t always growth.

More clients, shoots, edits, people, and hours can grow revenue — and complexity. Maybe the next step is becoming more valuable, not simply busier.

Where do you want your work to take you?

01 / WHERE YOU ARE

Making great content.

You know how to bring ideas to life. You take the brief, create the content, and deliver the final product.

Your value is often measured by what you make.
02 / WHERE YOU'RE HEADED

Making content work.

You understand the audience, shape the strategy, and take accountability for results that matter.

Your value grows through the impact you create.
THAT'S THE SHIFT WE'RE EXPLORING.100 days of learning, testing, and figuring out how to get there.
02 / INSIDE THE ROADMAP

A plan to follow.
Room to find your way.

Daily learning and action. Weekly reflection.
A hundred days to turn ideas into experiments.

01FoundationsDAYS 1–20+

Start with the thinking.

Explore marketing, audience, and positioning. Build a foundation for the choices you’ll make throughout the journey.

LEARN & REFLECT
02BuildDAYS 21–40+

Put ideas into practice.

Move from learning to action with content, platform learning, and practical experiments.

MAKE & TEST
03PositionDAYS 41–60+

Get clearer about your place.

Explore how audience and positioning shape the content you make and the way you share it.

CLARIFY & PUBLISH
04OptimizeDAYS 61–80+

Pay attention. Make adjustments.

Use measurement and weekly reflection to learn from your experiments and decide what to change.

MEASURE & ADJUST
05ProveDAYS 81–100+

Take stock of what you’ve learned.

Look at the evidence from your work, reflect on the journey, and use what you learn to choose your next steps.

REFLECT & CONTINUE
THE BETA VERSION / 53 PAGES / FREE
03 / THE EXPERIMENT
Trevor Haugen reclining on a couch in front of a brick wall
100
DAYS OF FIGURING IT OUT.IN PUBLIC.

Making it.
Testing it.
Sharing the learning.

I’m Trevor Haugen. For the past 25 years, I’ve worked professionally as a video producer and creative agency owner, collaborating with hundreds of clients on thousands of projects.

Along the way, my content has helped multiple companies grow into multimillion-dollar businesses. But I haven’t always been able to explain exactly why it worked. Some of that success came through instinct, happy accidents, or luck.

Render to Results is my next chapter: learning how audience, positioning, distribution, and measurement help content work toward a business goal. I want to understand what drives results and make those decisions more deliberately.

I’m documenting the journey as I go. This 100-day experiment still has its own results to earn. That’s why the roadmap is free: it’s the learning plan I’m putting into practice and sharing with you.

Trevor Haugen / RENDER TO RESULTS
04 / LATEST FROM THE EXPERIMENT

Video Production Isn't Going Anywhere

Less Projects, More Value

How to Win Beyond Video Production

Personalized vs Personal

Follow the experiment on YouTube →
YOUR NEXT CHAPTER STARTS HERE

Bring your craft.
Build your next move.

Follow the learning plan, or talk through a path forward.

THE FREE 100-DAY ROADMAP

Your next chapter,
one day at a time.

Daily learning, practical action, and space to reflect. The 53-page Beta Version.
LET’S TALK

What brings you here?

Choose the conversation that fits your next step.

HAVE A PROJECT IN MIND?Project conversationLet’s talk about a potential project and whether we’re a fit.Free / one hourLOOKING FOR DIRECTION?1-hour consultationGet a clearer path forward from making content to making your content work.$500 / one hour

Both conversations are 60 minutes. Choose an option to open Calendly in a new tab.